torsdag, august 04, 2005

The corporate church: Marketshare

George Barna er en anerkjent amerikansk kirkeanalytiker
Foto: The Barna Group
In 2005, Barna states, “The nation’s population growth has fostered an expansion in the number of people who avoid churches.” The Chef estimates this figure to be 100 million customers in the U.S. A figure he says is growing by one million annually.

In 2002, Barna suggested that there are greater than 300,000 Protestantand 20,000 Catholic churches in the U.S. He contrasts this with the 50,000 post offices and 15,000 McDonald’s that serve our nation. He writes, “the church has less impact on our culture than any of those less prolific entities, despite missions that are much less significant or compelling.”

Hmmm…I guess the old “location, location, location” mantra has fallen to the wayside here. Imagine having a business with 320,000 locations in the U.S. amidst a population of over 100 million customers who have never sampled the fare, and you can’t seem to break the cycle of those folks consciously avoiding your locations. In fact, their numbers are increasing.

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